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The objective of this study was to propose the implementation of post-consumer reverse logistics in a cosmetics company located in Manaus - AM (ZFM) Free Trade Area with the objective of optimizing the production processes in a sustainable way from the reuse of packaging waste, which will become raw materials in other production processes (feedback. It was adopted as a study method two types of research: bibliographic research and observational study. The Reuse Program will aim to promote the optimization of the production process of consciously and sustainably so that reverse logistics operation boosts the company's business.Investing in improving the logistics process of companies is critical to optimizing their processes and meeting the growing demand for quality services and products. B&B Cosmetics Company sought to invest in a re-logistics program. It is a post-consumer version to enhance its market actions and ensure competitive advantages.
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