CONTEMPORARY SUBJECTS, MEDIATIZATION AN MULTIMODALITY IN SOCIALCULTURAL PRACTICES

Main Article Content

Eliane Fernandes Azzari

Abstract

This paper relies on digital ethnography as a methodological frame and addresses the cyberspace as a context for the research of social and discursive interactions. Mediatization is taken as a key concept for the investigation of cultural practices that involve digital technologies. The assumptions are supported by the study of the case of “Know your meme”, a website dedicated to find and document memes and viral phenomena. Grounded on a critical view of the interrelations between digital media, communication and society, it pinpoints remix and multimodality as two of the main stylistic resources employed in meaning-making processes. The analysis suggests that the contemporary subject resorts to digital media affordances and the immediateness of internet communication to create/share memes in response to offline events. It also considers that featuring memes as objects in a curator’s page turn these texts into social-cultural artifacts. Assuming a dialogic point of view, the discussion highlights that the cultural products created by subjects in discursive interactions both shape and are shaped by axiological positions. It also caters for the idea that the mediatized practices analyzed show that the boundaries between online and offline universes have being increasingly blurred in the current society.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

Article Details

How to Cite
Azzari, E. F. (2019). CONTEMPORARY SUBJECTS, MEDIATIZATION AN MULTIMODALITY IN SOCIALCULTURAL PRACTICES. International Journal for Innovation Education and Research, 7(9), 39-46. https://doi.org/10.31686/ijier.Vol7.Iss9.1704
Section
Articles

References

Androutsopoulos, J. (2014). Mediatization and sociolinguistic change. Key concepts, research traditions, open issues. In Androutsopoulos, J. (ed.) Mediatization and sociolinguistic change, Berlin/Boston, De Gruyter, pp. 3-48.

Blommaert, J., May, I. (2019). Invisible lines in the online-offline linguistic landscape. In Tilburg papers in contemporary studies, Tilburg University, paper 223.

Hine, C. (2000). Internet as culture and cultural artefact. In Hine, C. Virtual ethnography. London: SAGE, pp. 15-40.

Jaffe, A. (2009) Entextualization, mediatization and authentication: orthographic choice in media transcripts. Text & Talk 29 (5), pp. 571–594.

Jaffe, Alexandra 2011: Sociolinguistic diversity in mainstream media: Authenticity, authority and processes of mediation and mediatization. In Journal of Language and Politics, 10 (4), pp. 562–586.

Komesu, F. et al (2018). “I will not become an Internet meme”: visual-verbal textualization process in the study of the power and resistance in Brazil. In Acta Scientiarum (UEM), v. 40, pp. 1-11.

Kress, G. Multimodal discourse analysis. In Gee, J. P. & Handford, M. The Routledge handbook of discourse analysis, New York, Routledge, pp.35-50.

Lemke, J. L. Multimedia and discourse analysis (2014). In Gee, J. P. & Handford, M. The Routledge handbook of discourse analysis, New York, Routledge, pp. 79-89.

Lyman, P. & Kahle, B (1998) Archiving digital cultural artifacts. Organizing an agenda for actions. In D-Lib Magazine, Jul/Aug. Retrieved from: http://www.dlib.org/dlib/july98/07lyman.html.

Pink et al. (2016). Digital ethnography. Principles and practices. Los Angeles, Sage.

Teixeira, A. C., Beutler, D. L., Trentin, M. A. S., & Folle, D. (2017). Complexities of Cyberculture in Pierre Lévy and Developments in Education. Crea- tive Education, 8, 119-130.