Enhancing creativity through Biological Stimuli during new products ideation

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Rodrigo Bastos Fernandes
André Ogliari


The development of new and innovative products consists in a competitive advantage, allowing companies to overcome competitors, maintain or even increase its market share. As the product development cycle is shortening, a greater effort is required at the ideation of new technologies and products. In this context, the bio-inspired design has been receiving attention as a creativity strengthening method. However, the majority of methods and tools proposed in this field present biological stimuli in the form of literature extracts, requiring a great cognitive effort from the design teams in abstracting principles to generate ideas. In this paper a systematic approach to biological stimuli development is presented, as well as its contribution during the ideation process. An experiment was conducted on the context of a product design course. As result, it was evidenced that the biological stimulators contributed to the increase of the ideas' utility and variety, favoring the innovation process.


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How to Cite
Fernandes, R. B., & Ogliari, A. (2018). Enhancing creativity through Biological Stimuli during new products ideation. International Journal for Innovation Education and Research, 6(10), 332-350. https://doi.org/10.31686/ijier.Vol6.Iss10.1200
Author Biographies

Rodrigo Bastos Fernandes, Federal University of Santa Catarina

Dept. of Mechanical Engineering

André Ogliari, Federal University of Santa Catarina

Dept. of Mechanical Engineering


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