Swot Analysis Implemented With Fuzzy Inference to Support Decision Making
Keywords:Swot Matrix;, Fuzzy Inference;, Strategic Positioning;
Current market conditions require organizations to understand the business environment in order to achieve strategic planning and decision-making processes. An organization's competitive advantage is associated with an understanding of how to determine the potential of these companies when examining internal and external conditions (insertions) and the effort to meet customer needs. Among the many tools that contribute to this understanding, the SWOT analysis stands out, which can assist organizations to better understand the internal and external environment and formulate strategic plans in a collaborative way. This work aimed to implement an evaluation model for SWOT analysis using fuzzy inference methods. The adopted methodology started from a survey on the internal and external characteristics of the organization, definition of the linguistic criteria of the SWOT matrix, correlation between the variables found and elaboration of the fuzzy inference system for crossing the inputs. The approach proposed by the Fuzzy Inference model for the SWOT matrix proved to be simplified and efficient for a better collection of information that allows the prediction of the future environment, enabling reasoned strategies resulting from the model presented.
T. Hill and R. Westbrook, "SWOT analysis: It's time for a product recall," Long Range Planning, vol. 30, pp. 46-52, 1997/02/01/ 1997. DOI: https://doi.org/10.1016/S0024-6301(96)00095-7
Y. Ying, "SWOT-TOPSIS Integration Method for Strategic Decision," in 2010 International Conference on E-Business and E-Government, 2010, pp. 1575-1578. DOI: https://doi.org/10.1109/ICEE.2010.399
B. Phadermrod, R. M. Crowder, and G. B. Wills, "Importance-Performance Analysis based SWOT analysis," International Journal of Information Management, vol. 44, pp. 194-203, 2019/02/01/ 2019. DOI: https://doi.org/10.1016/j.ijinfomgt.2016.03.009
H. Thamrin and E. W. Pamungkas, "A Rule Based SWOT Analysis Application: A Case Study for Indonesian Higher Education Institution," Procedia Computer Science, vol. 116, pp. 144-150, 2017/01/01/ 2017. DOI: https://doi.org/10.1016/j.procs.2017.10.056
M. M. Helms and J. Nixon, "Exploring SWOT analysis–where are we now? A review of academic research from the last decade," Journal of strategy and management, vol. 3, pp. 215-251, 2010. DOI: https://doi.org/10.1108/17554251011064837
H.-L. Pesonen and S. Horn, "Evaluating the climate SWOT as a tool for defining climate strategies for business," Journal of Cleaner Production, vol. 64, pp. 562-571, 2014/02/01/ 2014. DOI: https://doi.org/10.1016/j.jclepro.2013.10.013
G. Liu, S. Zheng, P. Xu, and T. Zhuang, "An ANP-SWOT approach for ESCOs industry strategies in Chinese building sectors," Renewable and Sustainable Energy Reviews, vol. 93, pp. 90-99, 2018/10/01/ 2018. DOI: https://doi.org/10.1016/j.rser.2018.03.090
İ. Yüksel and M. Dagˇdeviren, "Using the analytic network process (ANP) in a SWOT analysis – A case study for a textile firm," Information Sciences, vol. 177, pp. 3364-3382, 2007/08/15/ 2007. DOI: https://doi.org/10.1016/j.ins.2007.01.001
O. Gottfried, D. De Clercq, E. Blair, X. Weng, and C. Wang, "SWOT-AHP-TOWS analysis of private investment behavior in the Chinese biogas sector," Journal of Cleaner Production, vol. 184, pp. 632-647, 2018/05/20/ 2018. DOI: https://doi.org/10.1016/j.jclepro.2018.02.173
B. Cayir Ervural, S. Zaim, O. F. Demirel, Z. Aydin, and D. Delen, "An ANP and fuzzy TOPSIS-based SWOT analysis for Turkey’s energy planning," Renewable and Sustainable Energy Reviews, vol. 82, pp. 1538-1550, 2018/02/01/ 2018. DOI: https://doi.org/10.1016/j.rser.2017.06.095
A. Beloborodko, F. Romagnoli, M. Rosa, C. Disanto, R. Salimbeni, E. N. Karlsen, et al., "SWOT Analysis Approach for Advancement of Waste-to-energy Cluster in Latvia," Energy Procedia, vol. 72, pp. 163-169, 2015/06/01/ 2015. DOI: https://doi.org/10.1016/j.egypro.2015.06.023
M. Salar and O. Salar, "Determining Pros and Cons of Franchising by Using Swot Analysis," Procedia - Social and Behavioral Sciences, vol. 122, pp. 515-519, 2014/03/19/ 2014. DOI: https://doi.org/10.1016/j.sbspro.2014.01.1385
L. Zhikang, "Research on Development Strategy of Automobile Reverse Logistics Based on SWOT Analysis," Procedia Engineering, vol. 174, pp. 324-330, 2017/01/01/ 2017. DOI: https://doi.org/10.1016/j.proeng.2017.01.147
D. Reissmann, D. Thrän, and A. Bezama, "Techno-economic and environmental suitability criteria of hydrothermal processes for treating biogenic residues: A SWOT analysis approach," Journal of Cleaner Production, vol. 200, pp. 293-304, 2018/11/01/ 2018. DOI: https://doi.org/10.1016/j.jclepro.2018.07.280
I. E. Nikolaou and K. I. Evangelinos, "A SWOT analysis of environmental management practices in Greek Mining and Mineral Industry," Resources Policy, vol. 35, pp. 226-234, 2010/09/01/ 2010. DOI: https://doi.org/10.1016/j.resourpol.2010.02.002
H. Yuan, "A SWOT analysis of successful construction waste management," Journal of Cleaner Production, vol. 39, pp. 1-8, 2013/01/01/ 2013. DOI: https://doi.org/10.1016/j.jclepro.2012.08.016
J. Nazarko, J. Ejdys, K. Halicka, A. Magruk, Ł. Nazarko, and A. Skorek, "Application of Enhanced SWOT Analysis in the Future-oriented Public Management of Technology," Procedia Engineering, vol. 182, pp. 482-490, 2017/01/01/ 2017. DOI: https://doi.org/10.1016/j.proeng.2017.03.140
K. Rezaie, A. Ansarinejad, S. Nazari-Shirkouhi, M. Karimi, and S. Miri-Nargesi, "A Novel Approach for Finding and Selecting Safety Strategies Using SWOT Analysis," in 2010 Second International Conference on Computational Intelligence, Modelling and Simulation, 2010, pp. 394-397. DOI: https://doi.org/10.1109/CIMSiM.2010.85
R. L. Angonese, Rosalia Aldraci Barbosa; Lavarda, Carlos Eduardo Facin, "O processo de implementação da estratégia: um estudo segundo os modelos de Hart (1992)," Revista Gestão & Tecnologia, vol. 13, 2013.
L. A. Bernardi, "Manual de Plano de Negócios: fundamentos, processos e estruturação," Atlas, 2013.
K. Culp III, C. Eastwood, S. Turner, M. Goodman, and K. G. Ricketts, "Using a SWOT Analysis: Taking a Look at Your Organization ," UkAgExtension, 2016.
F. Chen and Y. Kodono, "SWOT analysis and five competitive forces of Chery automobile company," in The 6th International Conference on Soft Computing and Intelligent Systems, and The 13th International Symposium on Advanced Intelligence Systems, 2012, pp. 1959-1962. DOI: https://doi.org/10.1109/SCIS-ISIS.2012.6505053
A. Gkoltsiou and E. Mougiakou, "The use of Islandscape character assessment and participatory spatial SWOT analysis to the strategic planning and sustainable development of small islands. The case of Gavdos," Land Use Policy, vol. 103, p. 105277, 2021/04/01/ 2021. DOI: https://doi.org/10.1016/j.landusepol.2021.105277
R. A, R. K. Pati, and S. S. Padhi, "Sustainable supply chain management in the chemical industry: Evolution, opportunities, and challenges," Resources, Conservation and Recycling, vol. 149, pp. 275-291, 2019/10/01/ 2019. DOI: https://doi.org/10.1016/j.resconrec.2019.05.020
S. H. Amin, J. Razmi, and G. Zhang, "Supplier selection and order allocation based on fuzzy SWOT analysis and fuzzy linear programming," Expert Systems with Applications, vol. 38, pp. 334-342, 2011. DOI: https://doi.org/10.1016/j.eswa.2010.06.071
T. Shuxia and L. Yuanyuan, "SWOT analysis of airport economy development in Dalian," in 2011 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011, pp. 688-691. DOI: https://doi.org/10.1109/AIMSEC.2011.6010216
M. Sevkli, A. Oztekin, O. Uysal, G. Torlak, A. Turkyilmaz, and D. Delen, "Development of a fuzzy ANP based SWOT analysis for the airline industry in Turkey," Expert Systems with Applications, vol. 39, pp. 14-24, 2012/01/01/ 2012. DOI: https://doi.org/10.1016/j.eswa.2011.06.047
A. Adem, A. Çolak, and M. Dağdeviren, "An integrated model using SWOT analysis and Hesitant fuzzy linguistic term set for evaluation occupational safety risks in life cycle of wind turbine," Safety Science, vol. 106, pp. 184-190, 2018/07/01/ 2018. DOI: https://doi.org/10.1016/j.ssci.2018.02.033
E. J. DeMaria, "A strategic SWOT analysis of ASMBS and our specialty with implications for our future," Surgery for Obesity and Related Diseases, vol. 16, pp. 1885-1892, 2020/12/01/ 2020. DOI: https://doi.org/10.1016/j.soard.2020.08.003
L.-C. Cheng, K. Chen, M.-C. Lee, and K.-M. Li, "User-Defined SWOT analysis – A change mining perspective on user-generated content," Information Processing & Management, vol. 58, p. 102613, 2021/09/01/ 2021. DOI: https://doi.org/10.1016/j.ipm.2021.102613
M. Jasiulewicz-Kaczmarek, "SWOT analysis for Planned Maintenance strategy-a case study," IFAC-PapersOnLine, vol. 49, pp. 674-679, 2016/01/01/ 2016. DOI: https://doi.org/10.1016/j.ifacol.2016.07.788
H. M. E. Haque, S. Dhakal, and S. M. G. Mostafa, "An assessment of opportunities and challenges for cross-border electricity trade for Bangladesh using SWOT-AHP approach," Energy Policy, vol. 137, p. 111118, 2020/02/01/ 2020. DOI: https://doi.org/10.1016/j.enpol.2019.111118
L. A. Zadeh, "Outline of a new approach to the analysis of complex systems and decision process. ," IEEE Transactions on Systems, Man, and Cybernetics, SMC-3, n. 1, pp. 28 - 44, 1973. DOI: https://doi.org/10.1109/TSMC.1973.5408575
L. G. Zanon, R. F. Munhoz Arantes, L. D. D. R. Calache, and L. C. R. Carpinetti, "A decision making model based on fuzzy inference to predict the impact of SCOR® indicators on customer perceived value," International Journal of Production Economics, vol. 223, p. 107520, 2020/05/01/ 2020. DOI: https://doi.org/10.1016/j.ijpe.2019.107520
Y.-H. Choi, G.-Y. Na, and J. Yang, "Fuzzy-inference-based decision-making method for the systematization of statistical process capability control," Computers in Industry, vol. 123, p. 103296, 2020/12/01/ 2020. DOI: https://doi.org/10.1016/j.compind.2020.103296
A. Peña, I. Bonet, C. Lochmuller, F. Chiclana, and M. Góngora, "Flexible inverse adaptive fuzzy inference model to identify the evolution of operational value at risk for improving operational risk management," Applied Soft Computing, vol. 65, pp. 614-631, 2018/04/01/ 2018. DOI: https://doi.org/10.1016/j.asoc.2018.01.024
L. C. Urbano Guerrero, L. S. Muñoz Marín, and J. C. Osorio Gómez, "Selección multicriterio de aliado estratégico para la operación de carga terrestre," Estudios Gerenciales, vol. 32, pp. 35-43, 2016/01/01/ 2016. DOI: https://doi.org/10.1016/j.estger.2015.09.002
A. Hassanniakalager, G. Sermpinis, C. Stasinakis, and T. Verousis, "A conditional fuzzy inference approach in forecasting," European Journal of Operational Research, vol. 283, pp. 196-216, 2020/05/16/ 2020. DOI: https://doi.org/10.1016/j.ejor.2019.11.006
G. Büyüközkan, E. Mukul, and E. Kongar, "Health tourism strategy selection via SWOT analysis and integrated hesitant fuzzy linguistic AHP-MABAC approach," Socio-Economic Planning Sciences, vol. 74, p. 100929, 2021/04/01/ 2021. DOI: https://doi.org/10.1016/j.seps.2020.100929
H. Aghasafari, A. Karbasi, H. Mohammadi, and R. Calisti, "Determination of the best strategies for development of organic farming: A SWOT – Fuzzy Analytic Network Process approach," Journal of Cleaner Production, vol. 277, p. 124039, 2020/12/20/ 2020. DOI: https://doi.org/10.1016/j.jclepro.2020.124039
M. Karimi, A. H. Niknamfar, and S. T. A. Niaki, "An application of fuzzy-logic and grey-relational ANP-based SWOT in the ceramic and tile industry," Knowledge-Based Systems, vol. 163, pp. 581-594, 2019/01/01/ 2019. DOI: https://doi.org/10.1016/j.knosys.2018.09.020
How to Cite
Copyright (c) 2021 Enyleide Lima, Manoel Henrique Reis Nascimento, David Barbosa de Alencar, Mauro Reis Nascimento, José Roberto Lira Pinto Júnior, Ana Lúcia Fernandes da Silva
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Submission of an article implies that the work described has not been published previously (except in the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, will not be published elsewhere in the same form, in English or in any other language, without the written consent of the Publisher. The Editors reserve the right to edit or otherwise alter all contributions, but authors will receive proofs for approval before publication.
Copyrights for articles published in IJIER journals are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.