Swot Analysis Implemented With Fuzzy Inference to Support Decision Making

Authors

  • Enyleide Lima Federal University of Para image/svg+xml https://orcid.org/0000-0003-0100-863X
  • Manoel Henrique Reis Nascimento Institute of Technology and Education Galileo of the Amazon
  • David Barbosa de Alencar Institute of Technology and Education Galileo of the Amazon
  • Mauro Reis Nascimento Institute of Technology and Education Galileo of the Amazon
  • José Roberto Lira Pinto Júnior FAMETRO
  • Ana Lúcia Fernandes da Silva Federal University of Para image/svg+xml https://orcid.org/0000-0002-8047-0218

DOI:

https://doi.org/10.31686/ijier.vol9.iss9.3368

Keywords:

Swot Matrix;, Fuzzy Inference;, Strategic Positioning;

Abstract

Current market conditions require organizations to understand the business environment in order to achieve strategic planning and decision-making processes. An organization's competitive advantage is associated with an understanding of how to determine the potential of these companies when examining internal and external conditions (insertions) and the effort to meet customer needs. Among the many tools that contribute to this understanding, the SWOT analysis stands out, which can assist organizations to better understand the internal and external environment and formulate strategic plans in a collaborative way. This work aimed to implement an evaluation model for SWOT analysis using fuzzy inference methods. The adopted methodology started from a survey on the internal and external characteristics of the organization, definition of the linguistic criteria of the SWOT matrix, correlation between the variables found and elaboration of the fuzzy inference system for crossing the inputs. The approach proposed by the Fuzzy Inference model for the SWOT matrix proved to be simplified and efficient for a better collection of information that allows the prediction of the future environment, enabling reasoned strategies resulting from the model presented.

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Author Biographies

Enyleide Lima, Federal University of Para

Academic of the Postgraduate Program in Engineering Process

Manoel Henrique Reis Nascimento, Institute of Technology and Education Galileo of the Amazon

Research Department

David Barbosa de Alencar, Institute of Technology and Education Galileo of the Amazon

Research Department

Mauro Reis Nascimento, Institute of Technology and Education Galileo of the Amazon

Academic, of the Postgraduate Program in Engineering, Process Management, Systems and
Environmental 

José Roberto Lira Pinto Júnior, FAMETRO

Graduate department

Ana Lúcia Fernandes da Silva, Federal University of Para

Academic of the Postgraduate Program in Engineering Process

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Published

01-09-2021

How to Cite

Lima, E., Nascimento, M. H. R., Alencar, D. B. de, Nascimento, M. R., Júnior, J. R. L. P., & Silva, A. L. F. da. (2021). Swot Analysis Implemented With Fuzzy Inference to Support Decision Making. International Journal for Innovation Education and Research, 9(9), 712–734. https://doi.org/10.31686/ijier.vol9.iss9.3368

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