Innovation and organizational performance as antecedents of competitive advantage in the context of beef cattle
Keywords:Innovation, Innovation; performance, competitive advantage.
Agribusiness is a set of linked operations with the objective of producing, benefiting and distributing food. This sector deals with the various activities ranging from genetic improvement to the delivery of the final product. The agents, whether small or large, are inserted in at least some part of the production chain. In this context, it is noteworthy that the innovation that has been defined as a critical issue for cooperation networks. Theory has pointed out that innovation, and organizational performance, has an influence on competitive advantage. In view of this, the general objective of this study was to identify whether innovation and organizational performance are antecedents of competitive advantage in the context of beef cattle, in the view of agents working in cooperation networks in southern Brazil. Therefore, the method proposed for the development of this study is of a qualitative nature, operationalized through in-depth interviews and non-participatory observation. Nine producers were interviewed, from four cooperation networks in the states of Paraná, Santa Catarina and Rio Grande do Sul. The results obtained show that innovation and organizational performance are antecedents of competitive advantage, in the perception of the producers who participated in the study.
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Copyright (c) 2021 MARIA EMILIA CAMARGO, José Edson Azevedo da Silva, Angela Isabel dos Santos Dullius, Beatriz Lucia Salvador Bizotto, Marta Elisete Ventura da Motta, Janine Bertelli
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