USE OF ASSOCIATION RULES TO PERFORM THE MINING OF A MARKETING DATABASE COMERCIAL
Keywords:Data Mining, Standards, Commercial marketing
Currently, companies seek to find methods to analyze their customer behaviors and profiles. From this, a case study was carried out in a drugstore, in which the data mining technique and the Apriori algorithm were applied, for a better understanding. of your sales. First, a bibliographic survey on data mining and its tasks was carried out. Soon the sales made and their respective products were examined. Finally, marketing standards were presented according to the data analyzed, in order to assist the organizational management and marketing of the examined company.
AGRAWAL, R.; IMIELINSKI, T.; SWAMI, A. Mining association rules between sets of itens in large databases. ACM SIGMOD Conference Management of Data, Washington, 1993. Proceedings... Disponível em: http://www.rakesh.agrawal-family.com/papers/sigmod93assoc.pdf. Acesso em: 10 nov. 2020.
BAÇÃO, F.; PAINHO, M. Aspectos metodológicos da utilização do data mining no âmbito da geografia. Finisterra, v. 38, n. 75, p. 135-147, 2016.
BEGON, M.; TOWNSEND, C. R.; HARPER, J. L. Ecology: from individuals to ecosystems. 4 ed. Oxford: Blackwell, 2016.
BEKKER, R. M. et al. Long term datasets: from descriptive to predictive data using ecoinformatics. Journal of Vegetation Science, v. 18, n. 4, p. 457-462, 2007. Disponível em: http://dx.doi.org/10.1111/j.1654-1103.2007.tb02559.x/ abstract. Acesso em: 10 nov. 2020.
BLACKBURN, T. M. Method in macroecology. Disponível em: http://wolfweb.unr.edu/~ldyer/classes/blackburn.pdf. Acesso em: 20 jan. 2021.
CHARIF, R. A.; WAACK, A. M.; STRICKMAN, L. M. Raven Pro 1.4 user`s manual. Cornell Lab of Ornithology, Ithaca, NY. 2010. Disponível em: http://www.birds.cornell.edu/brp/raven/RavenOverview.html. Acesso em: 14 fev. 2021.
FAYYAD, U.; PIATETSKY-SHAPIRO, G.; SMYTH, P. (1996); From Data Mining to Knowledge Discovery in Databases. American Association for Artificial Intelligence.
SANTOS, C. B.; CARVALHO, D. R.; VAZ, M. S. G. Data Mining em Banco de Dados.
Educacionais: Aproveitamento Acadêmico dos Cursos de Informática da UEPG.
ERI - Escola Regional de Informática, Encontro de Inteligência Artificial. Guarapuava,
GIMENES, E. Data Mining - Data Warehouse: A Importância da Mineração de Dados em Tomadas de Decisões. Monografia (Graduação em Tecnologia em Processamento de Dados), Centro Estadual de Educação Tecnológica “Paula Souza” Faculdade de Tecnologia de Taquaritinga, 51 p., Taquaritinga, 2000.
FARIA V., ANDRADE A. E FACÓ J. - Mineração de Dados para Análise de Bancos de Dados Empresariais – 2017.
How to Cite
Copyright (c) 2021 Priscilla Leão de Lima, Richardyson Nobrega da Fonseca, Rilmar Pereira Gomes, David Barbosa de Alencar
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Submission of an article implies that the work described has not been published previously (except in the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, will not be published elsewhere in the same form, in English or in any other language, without the written consent of the Publisher. The Editors reserve the right to edit or otherwise alter all contributions, but authors will receive proofs for approval before publication.
Copyrights for articles published in IJIER journals are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.