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There's an apparent gap as in understanding how organizations measure performance. This gap is due to the nature and complexityof the Business Structure and the extent of the owner-managers who are willing to participate in the research process. Throughout the same argument, organizations within each link of the production chains do not have the understanding oftheir performance and how they should bemeasured. In order to investigate and ter a better understanding of the performance of the links this research aims to contribute to the definition of the dimmenseitieséthat are necessary to make up the mis trica of non-financial indicators for the measurementçãof the sustainability of the main andauxiliary production chains. Qualitative andin-depth convergent interview techniques are adopted with 5 managers of organizations of the vitiviní cola chainandwho work at the internationallevel. After collecting and analyzing the content of the metric, we seek to continue the studies by defining the variables that will compose each dimension. It was found that the metric should be composed of the following dimensions: environmental, social, economic, cooperation and trust.
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