Shopping Centers and Confrontation with Product Life Cycle


  • Fernando Garrefa Federal University of Uberlândia
  • Heliana Comin Vargas University of São Paulo, São Paulo, Brazil.
  • Valeika Carminati Faculty Uniessa, Uberlândia, Brazil.



Shopping center, Consumption, Product lifecycle


This article presents initially the evolution of the shopping center as a product, from its starting configuration as a supply center focused on territorial planning to its configuration as a real estate product. Thus was observed that the product’s condition took it to a confrontation with a cycle, laid out in phases that go from introduction to decline. In this case, cycle confrontation will not free ventures from entering the phase of decline, implying in great impacts on cities and their inhabitants, as well as on the several agents involved with this type of enterprise. Therefore, the work points out a concern with relation to the types of ventures that will be developed which cannot be exempted from a holistic view of urban economy.


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Author Biographies

Fernando Garrefa, Federal University of Uberlândia

Associate Professor, Faculty of Architecture and Urbanism and Design

Heliana Comin Vargas, University of São Paulo, São Paulo, Brazil.

Professor, Faculty of Architecture and Urbanism

Valeika Carminati, Faculty Uniessa, Uberlândia, Brazil.

University Teacher, Faculty of Architecture


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DOI: 10.31686/ijier.vol8.iss11.2794

How to Cite

Garrefa, F., Vargas, H. C., & Carminati, V. (2020). Shopping Centers and Confrontation with Product Life Cycle. International Journal for Innovation Education and Research, 8(11), 612–620.
Received 2020-10-27
Accepted 2020-11-04
Published 2020-11-01