Distance Education Effects of individual factors on the perceived image of high education institutions

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Fabio da Costa
Inayara Gonzalez
Anderson Pelissari
Vitor Azzari


Current changes in the socioeconomic variables in which both public and private universities interact require them to manage their image to attract and satisfy their students. Added to this, new technologies are affecting education, increasing the supply and relevance of distance learning in the university structure. Given that, this research aimed to understand which individual factors cause significant differences in perceived university image. This study is a descriptive field research. We collected the data with a survey and analysed the results using factor analyses, t-tests, and linear regression. We found that gender, age, income, and length of interaction between the students and the organization do not influence the overall image. However, the exact sciences students presented a different perception of the researched institutions. Given the results, we concluded that perceived image can be seen as a momentary picture. The study indicates the image as a multidimensional construct. This construct is most expressively associated with intangible aspects.


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How to Cite
da Costa, F., Gonzalez, I., Pelissari, A., & Azzari, V. (2020). Distance Education: Effects of individual factors on the perceived image of high education institutions. International Journal for Innovation Education and Research, 8(5), 109-122. https://doi.org/10.31686/ijier.vol8.iss5.2320
Author Biographies

Fabio da Costa, Graduate Program in Administration, Federal University of Espírito Santo

Fabio R. da COSTA is currently a professor at the Support Foundation of the Technical School of State Rio de Janeiro and Administrator of State University of Norte Fluminense Darcy Ribeiro. He gained MSc. in Management from the Federal University of Espírito Santo in 2015 and MBA in Business Administration with an emphasis in Information Technology by the Getúlio Vargas Foundation in 2007. He has experience in teaching and Administration, focusing on Public Institutions. His academic interest areas are marketing, corporate image, higher education, distance learning and e-learning. The author has articles published in international scientific journals on this areas.

Inayara Gonzalez, Department of Administration, Federal University of Espírito Santo

Inayara V. D. P. GONZALEZ is an Assistant Professor of Innovation of the Department of Administration of the Federal University of Espírito Santo. Dra in Production Engineering, gained his Doctorate at December, 2014. Her academic interest areas are Strategy, Learning, Innovation and Innovation Management. She has more than 20 articles published in national journals, papers submitted to national and international journals.

Anderson Pelissari, Department of Administration, Federal University of Espírito Santo

Anderson S. PELISSARI is an Associate Professor of Marketing of the Department of Administration of the Federal University of Espírito Santo. Dr in Production Engineering, gained his Doctorate at March, 2007. His academic interest areas are Marketing and Business Strategies. He has more than 39 articles published in journals, between national and international, papers submitted to national and international journals.


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