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The purpose this study is to evaluate the influence of innovation on the performance of Brazilian soccer clubs, aiming to deepen the interrelationship between the themes and provide answers and possibilities for more effective decisions by managers. With data from the years 2015 to 2017, a sample of 26 clubs soccer clubs participating in Series A of the Brazilian Football Championship used. Brands registration and the representation of intangible assets serve as proxies for innovation. Club performance measured by revenue logarithm (financial performance), return on equity (economic performance) and CBF ranking (sports performance). In order to meet the general objective of the research, linear regression applied. Considering the study variables registration of brands and representativeness of intangible assets as proxies for measuring innovation, it was inferred that there is significant and positive influence of innovation on financial and sports performance, this is, innovation contributes to the increase of performances. Thus, it inferred that innovation is a potential source of competitive advantage as it results in increased performance.
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