Main Article Content
Only sustainable practices make it possible to guarantee the existence and usufruct of natural resources for coming generations. Certain Brazilian companies were classified in 2016 as the most sustainable companies in the cosmetics sector, according to the Exame sustainability guide; the objective of this study was to describe the sustainability activities that they implemented. The deductive method and qualitative approach were adopted, with reading and data analysis of the companies classified in the ranking of Revista EXAME in 2016. Research of an exploratory and descriptive character was used to organize, describe and compare the sustainable practices of the companies. The attitudes in the companies were perceived to involve awareness but some restriction in the steps of sustainable practices and beliefs, with some way still to go, since not all the companies are normally aware of the importance of these practices, and they often intend merely to respect the laws and environmental rules, not taking into account the fact that the environment should be respected. The results obtained confirm that the continuous sustainable actions developed by Natura, Avon and Grupo Boticário are essential and such activities contribute to the renovation, preservation, and conservation of natural resources, which should serve as a reflection and alert not only for other companies but also for society as a whole.
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Submission of an article implies that the work described has not been published previously (except in the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, will not be published elsewhere in the same form, in English or in any other language, without the written consent of the Publisher. The Editors reserve the right to edit or otherwise alter all contributions, but authors will receive proofs for approval before publication.
Copyrights for articles published in IJIER journals are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.
 Avon Cosmetics. Environmental Sustainability. Retrieved from http://www.avoncompany.com/ corporate-responsibility/environmental-sustainability/
 Coral, E. A strategic planning model for corporate sustainability.282 f. 2002. (PhD thesis in Production Engineering) - Post-Graduation Program in Production Engineering, Federal University of Santa Catarina, Florianópolis. Accessed in Sep. 2016.
 Daniel, R. Sustainability. The Cycle of Success: Social, Economic and Environmental Responsibility as a Competitive Advantage. Journal of Management Sciences. v. 18, n. 28, p. 114-120, 2014. Retrieved from http://pgsskroton.com.br/seer/index.php/rcger/ article/view/2955
 Eon, Fábio. What is Social Responsibility? Journal of Social Responsibility. 2014. Retrieved from http://www.responsabilidadesocial.com/wp-content/uploads/2015/04/O-Que-E-Responsabilidade-Social.pdf
 Furtado, J. S.. Business sustainability: a guide to economic, environmental and social practices. Salvador: NEAMA / CRA, 2005. 177 p. 23 cm. Retrieved from
 Gerhardt, T. E. & Silveira, D. T. Research Methods. Porto Alegre: UFRGS Publishing House, 2009. Retrieved from http://www.ufrgs.br/cursopgdr/ downloadsSerie/derad005.pdf
 Gil, A. C. How to design research projects. 4. ed. 2008, São Paulo: Atlas.
 Hart, S.L. & Milstein, Mark B. Creating sustainable value. Executive RAE, v. 3, n. 2, p. 65 - 79, 2004.
 Johnson, G., Scholes, K. & Richard, W. Exploring the Corporate Strategy text and cases, 7. ed., 2007, Porto Alegre: ARTMED.
 Kraemer, Maria Elisabeth Pereira. Corporate Social Responsibility: A Business Contribution to Sustainable Development. Electronic Journal of Administrative Science (RECADM) - ISSN 1677-7387 Faculdade Cenecista de Campo Largo - Coordination of the Administration Course v. 4, n. 1, May / 2005
 Machado Filho, C. P. Social Responsibility and Governance the Debate and the Implications. 192 p. 2006, São Paulo, Pioneira Thomson Learning.
 Malwee. Sustainability Report 2014. Retrieved from http://grupomalwee.com.br/uploads/arquivos/relacion-de-sustentabilidade.pdf
 Martins, G. A. & Theophilo, C. R. The methodology of Scientific Research for Applied Social Sciences. São Paulo: Atlas, 2007.
 Mikhailova, Irina. Sustainability: evolution of theoretical concepts and problems of practical measurement. Revista Economia e Desenvolvimento, n. 16. 2004. Retrieved from http://w3.ufsm.br/depcie/ arquivos/artigo/ii_sustentabilidade.pdf
 Munck, L. & Souza, R. B. Corporate social responsibility and organizational sustainability: the hierarchy of strategic paths for sustainable development. Brazilian Journal of Strategy. V. 2, n. 2, Curitiba, 2009.
 Natura Cosmetics. Annual report 2016. Retrieved from http://www.natura.com.br/relatorioanual/2016
 Oliveira, Djalma de Pinho Rebouças de. Strategic planning: concepts, methodology, and practices. 23. ed. São Paulo: Atlas, 2007.
 Pedroso, M. C. Sustainable Cases. Revista GV-Ejecutivo, v.6, n.2, p.25, 2007. Retrieved from http://rae.fgv.br/en/gv-executivo/vol6-num2-2007/casos-sustavelables
 Philips. Sustainability Report Brazil. São Paulo, 2010. Retrieved from http://www.sustentabilidade. philips.com.br/relatoriophilips2009e2010sustentabilidade/files/relatoriophilips20092010%20v2.pdf.
 Piacentini, A. L. S., Piacentini, M. T. S., Silva, A. C. & Souza, V. L. Tax planning as business strategy: impacts and adjustments in organizational management. IN: Gomes, Angela de Castro Correia et al. (Org.) Series of research in administration. v. 1, p. 50-68. Recife: Quick Book, 2017.
 Piacentini, A. L. S., Pedro Filho, F. , Cordovil, V. R. , Ferreira, E. &; Piacentini, M. T. S. Technology for Innovating the Amazon's Fish-Farming Activity. International Journal of Advanced Engineering Research and Science (IJAERS) v. 5, n. 2, p. 10-19, 2018. https://dx.doi.org/10.22161/ ijaers.5.2.2. ISSN: 2349-6495.
 Piacentini, Marcos. Quality of Life at Work: The repercussions of technology on teaching activity. Beau Bassin: NEA, 2017. ISBN 978-620-2-02990-2
 Pimenta, H. C. D. Business sustainability: practices in productive chains. Natal: IFRN Editora, 2010
 Razzoto, E. Sustainable practices. 2015. Retrieved from http://www.bandab.com.br/evandro-razzoto/ praticas-sustentaveis/
 Tenório, F. G. (Org). Corporate Social Responsibility: Theory and Practice. 2. ed. Ver. Rio de Janeiro, FGV publisher, 2006.
 Thompson, A. ,Strickland, A.J. & Gamble, J. E. The Strategic Management Concept and techniques for strategy development. 15. ed. Porto Alegre, AMGH, 2011
 Vellani. C. L. & Ribeiro. M. S. Sustainability and Accounting. Revista Contemporânea de Contabilidade - RCC, ISSN 1807-1821, UFSC, Florianópolis, year 06, v.1, n ° 11, p. 187-206, Jan./Jun., 2009.
 Walmart. Sustainability Report 2015. Retrieved from http://www.walmartbrasil.com.br/responsabilidade-corporativa/sustentabilidade, C.D. Jones, and E.F. Roberts, “Article Title,” Journal, Publisher, Location, Date, pp. 1-10.