DESIRE ARCHITETURE: BEHAVIOR CHANGE THEORY

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Ricardo Fontes Macedo
Liaria Nunes da Silva
Robelius De-Bortoli

Abstract

People can change their behavior and wants to change it rapidly to acquire the benefits. This generates a need for a behavior change theory connected with their desire and this can be mediated by a manager. Gamification is a process that guide a person to  Flow experience througth intuitive identification of individual’s gameful profile. Hence, this paper formulates the Desire Architeture Theory – a gamify process - which aims to acceletate the user behavior change based a user desire activation

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How to Cite
Macedo, R. F., Silva, L. N. da, & De-Bortoli, R. (2019). DESIRE ARCHITETURE:. International Journal for Innovation Education and Research, 7(2), 22-27. https://doi.org/10.31686/ijier.Vol7.Iss2.1314
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